Company Description

PetFriendly Partners, LLC (www.PetFriendly.Love) is a collaborative and transparent social marketplace designed to provide a comprehensive PetFriendly.Love™ Certification Program for pet friendly companies and services of all kinds with the same wide recognition and acceptance as the Good Housekeeping Seal of Approval or Trip Advisor. Our mission will be accomplished through the creation of a set of animal/pet friendly standards of acceptance and excellence and the establishment of formalized alliances including partnerships of individuals and pet friendly companies and organizations. Each PetFriendly.Love™ member will take the PetFriendly Pledge and conform to a set of PetFriendly standards. As a result, consumers will have greater confidence, trust and knowledge related to the use and purchase of animal and pet products and services when they dine, travel, play or shop. We embrace the tenant that a world where we are nice to animals translates into a world where we are nicer to people.

Company Background

PetFriendly.Love™ was founded in 2017 by Collaborative Fund Partners, LLC and Peggy R. Hoyt, LLC. Peggy Hoyt ( is an attorney and animal advocate who has dedicated her professional career to helping families create estate plans that work for people and for pets.  She is the author of numerous books, including All My Children Wear Fur Coats – How to Leave a Legacy for Your Pet.  She hosts a weekly podcast of the same name and interviews animal advocates and rescue organizations.  She is a co-founder of, a first of its kind online pet trust and identification system.  In addition, she spends her free time rescuing pets that currently include three horses, seven dogs and three cats.

The PetFriendly marketplace will allow Non-Profits to access new funding sources, measurement tools for tracking program effectiveness, collaboration with other non-profits, businesses individuals and donors, to explore best practices for growth & innovation; Businesses can advertise their products and services while collaborating with non-profits and individuals on meaningful projects in their communities, to bring awareness to the role animals play in the health and happiness of all people, putting the company’s Corporate Social Responsibility dollars to good use; and Individuals can access information and collaboration tools for making meaningful decisions about product and service selections in a fragmented and often overwhelming sea of information.

CORE Values


PetFriendly.Love™ validates business and charities as legitimately “pet friendly” vs. just stating they are “pet friendly.” Our goal, through online consumer paw reviews and participation from organizations willing to take the PetFriendly.Love™ Promise and complete the PetFriendly.Love™ certification program, is to create a world-class standard for all things PetFriendly. Learn more about the PetFriendly.Love™ certification program.


PetFriendly.Love™ provides opportunities for consumers, business and charities to gain recognition through online paw reviews, income opportunities through our PetFriendly.Love™ Ambassador Program, and annual recognition through our awards program for exemplary organizations who have successfully completed the PetFriendly.Love™ certification and have consistently received “5 paw reviews.” PetFriendly.Love™ certified businesses will also participate in advertising, guest blogging and network visibility with likeminded professionals. View the PetFriendly.Love™ certification and PetFriendly.Love™ Ambassador Programs for additional information and to sign up.


Our goal is to ensure that consumers and pet friendly businesses and charities have access to education, support, and the communication tools they need to grow and succeed. View our PetFriendly.Love™ member benefits and PetFriendly.Love™ Blog.


Our mantra is “Love Pets. Love People.” Why? It’s no secret the human-animal bond is stronger today than it has ever been. We believe that when people love and protect animals the world is ultimately a better place. Besides, it’s the right thing to do! By taking the PetFriendly.Love™ Promise and providing an honest review of PetFriendly businesses and charities, you are making a difference. PetFriendly.Love™ Ambassadors help spread the word to PetFriendly consumers and organizations, creating a kinder world for everyone, pets and people!


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©2020 PetFriendly Partners, LLC

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