Company Background

PetFriendly.Love™ was founded in 2017 by Collaborative Fund Partners, LLC and Peggy R. Hoyt, LLC. Peggy Hoyt ( is an attorney and animal advocate who has dedicated her professional career to helping families create estate plans that work for people and for pets.  She is the author of numerous books, including All My Children Wear Fur Coats – How to Leave a Legacy for Your Pet.  She hosts a weekly podcast of the same name and interviews animal advocates and rescue organizations.  She is a co-founder of, a first of its kind online pet trust and identification system.  In addition, she spends her free time rescuing pets that currently include three horses, seven dogs and three cats.

Peggy is a Stetson University graduate receiving her B.B.A., cum laude, in 1981, her M.B.A. in 1982 and
her J.D., cum laude, in 1993. Her work experience includes time as a college recruiter, financial
consultant, account executive and chief financial officer before entering law school. She is a founding
partner of Hoyt & Bryan, LLC. Peggy is dual certified by the Florida Bar in Wills, Trusts, and Estates and
in Elder Law.

Peggy practices in the areas of family wealth and legacy counselling, including trust and estate planning and
administration, elder law, small business creation, succession and exit planning, real estate transactions and
animal law. In addition to her law degree, she holds a Florida real estate license. Peggy formerly held a NASD
Series 7 license and health, life and variable annuities licenses. She serves as a certified FINRA Arbitrator and
is also a Florida Circuit Court Mediator concentrating in family business, estate administration, and animal
law issues. Peggy also taught Animal Law as an adjunct professor with Barry University College of Law.

Peggy is the author of All My Children Wear Fur Coats – How to Leave a Legacy to Your Pet, an informative and inspirational guide for pet owners who want to include their pets as part of their estate plans. She is a co-author of the following books with Candace M. Pollock: Special People, Special Planning – Creating a Safe Legal Haven for Families with Special Needs designed to educate families about the planning options and protections for their special needs family members; Loving Without a License – An Estate Planning Survival Guide for Unmarried Couples and Same Sex Partners, created to address the unique planning needs of unmarried individuals in today’s society; A Matter of Trust – The Importance of Personal Instructions stressing the importance of supplementing legal estate planning with personal instructions; Women in Transition –Navigating the Legal and Financial Challenges in Your Life created for all women as they learn, live and grow throughout their lives. Peggy is co-author with Scott Farnsworth of Like a Library Burning – Sharing and Saving a Lifetime of Stories, which addresses protecting and passing on a lifetime of stories. Peggy is co-author with Deborah Roser of Thank Everybody for Everything! Grow your Life and Your Business with Gratitude, and the companion five-year gratitude journal, Gratitude Expressions, Straight Talk! About Estate Planning and Straight Talk! What to Do When Someone Dies. Her most recent books are What’s the Deal With…Estate Planning and What’s the Deal With…Estate Administration.

Peggy speaks at the local, regional and national levels on estate planning and elder law topics including pet planning, special needs planning and planning for unmarried couples and same sex partners. Peggy has been featured on CNN Financial News, the Wall Street Journal and the Orlando Sentinel for her work in pet planning.

Stetson University, B.B.A (Marketing/Management 1981), cum laude
Stetson University, M.B.A. (Finance 1982)
Stetson University College of Law, J.D. (1993), cum laude, Phi Delta Phi

WealthCounsel and ElderCounsel, Member
Central Florida Estate Planning Council, Member, Past President, Member
The Florida Bar, member; Past Chair for the General Practice, Solo and Small Firm Section and
member of the Animal Law Committee

Jodi M. Clock, CPLP, is an end of life expert for both people and pets. Since 1988 Jodi has worked in the ‘end-of-life planning’ industry including family and corporately owned funeral homes, advance funeral planning companies, casket manufacturers, and now practices what she preaches as a business partner with her husband Dale’s 120-year-old business, Clock Funeral Home.

Jodi recognized the need for the use of grief therapy dogs within funeral homes. When their funeral home therapy dog Max died in 2006, she wanted to know what options were available for his final care. After experiencing first-hand, the lack of choices pet parents had, she started one of the country’s first pet loss centers that was affiliated with a human funeral home. It’s her belief that pets should receive the same dignity and respect that humans do with their death care.

She is also a published author and international speaker on how to help families have a difficult conversation with their loved ones about legacy planning. Having personally witnessed the financial confusion that families endure, especially at an emotionally taxing time, Ms. Clock has centered her career on helping people to understand the options that are available to them. She currently writes and speaks about the basics of Medicaid and asset protection, how to avoid family feuds, end-of-life directives and is a seasoned expert in on pet trusts, as well as their final care.

Jodi grew up in Southern Indiana and moved to Battle Creek, Michigan where she graduated. She went on to obtain her Liberal Arts Degree and Masters of Organizational Development from Spring Arbor University. Jodi holds many professional certifications including Pet Loss & Greif Companioning, as well as being a charter Certified Pet Loss Professional. She helped start the Pet Loss Professional Alliance and is an educational co-chair. Other passions include mentoring and advocating for women in business. When she is not working, you will find her spending time with her family along the Lakeshore of Western Michigan and rocking out to Bruce Springsteen.

Collaborative Fund Partners, LLC was formed to pursue sustainable investments through collaboration of efforts. CFP believes that through the power of collaboration, more things are achievable. The team that makes up Collaborative Fund Partners has years of experience in creating sustainable businesses, early stage investment, and ‘doing well by doing good.’


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